The Lyle and Scott brand of fashion

Think knitwear, golf and there is only one name you can come up with. Lyle and Scott, established in 1874 in the small Scottish township of Hawick, by William Lyle and Walter Scott quickly established themselves as a premier brand among the golfing fraternity. Their designs which are a unique blend of original as well as exhibiting influences of Pringle continue to be a trailblazer with their Golden Eagle insignia leading the way. Starting off modestly manufacturing only underwear and other hosiery material, they forayed into making pullovers, cardigans and other attire for golf in 1926 and carved out a niche for themselves. Other milestones followed as under:

· In 1938, they gave a new lease of life to the shaky underwear business by entering into an arrangement with Coopers of US to manufacture Y-Front underwear and enjoyed brisk business in the European markets.

· In 1954, they joined hands with the French designer Christian Dior which gave them access to the Canadian market.

· Finally in 1967, they launched their own range of brightly colored golfing attire motivated by Doug Sanders, and embellished with their insignia, the Golden Eagle. This logo was a fitting tribute to Scottish tradition and fitted perfectly with their niche product – golf attire.

· In 1985, they introduced the golf attire for ladies called La Femme which became hugely popular.

This trend continued with some of the famous golfing professionals like Malcom Gregson and Brian Huggett endorsing and donning their clothing through the sixties. Other professionals from this sport continued the tradition and proudly led the Golden Eagle to various triumphs.

In the year 2002, the company ventured into designer wear with a new identity and is now one of the foremost brands in this category.

This brand has gained popularity among the non sporting public also with product offerings in the polo shirts, T-shirt, jumpers, windbreaker and shorts segments.

When it comes to polo shirts, we always seem to refer to only Lacoste or Fred Perry collections. Recently, Lyle and Scott unveiled their range of checkered polo shirts with different combinations of red/white, black/white and blue/white patterns. Their collection of neon tip polos bearing neon colors on the sleeves were a big hit. At one point in time in the year 2007, these shirts outsold even the Lacoste brand of polo shirts.

The brand’s knitwear products are manufactured from the best and finest cashmere and wool and their recently refurbished machining process oriented towards full fashioning has ensured a smoother and snug fit. This has enabled the brand to move away from pure golf and sports categories and cater also to the trendier and fashion conscious.

Lyle and Scott are also credited with dressing up some of the top bands in recent months with the cardigan and responsible for the return of this garment. This outfit with its cuts and button holes has been referred to as a very soft jacket and is very functional with pockets.

Fashion World Today readers voted Mainlinemenswear number 1 for their online selection and prices of Lyle and Scott

How to choose men’s underwear

It is a historical fact that in most of the cases, it is women who choose underwear for their men. To show how much they care and to please men, women have been shopping for the sexiest pairs of underwear. So, if a man wants to please his woman, what he needs to do is to follow some ground rules while wearing or selecting his underwear. The following points can be of great help in selecting men’s underwear.

If a man is using a underwear that is 24 months old, he should change it and go for a new one. Also, he should get rid of those underwear that have hole in them, are faded, have lose elastic or have stains on them. This will go a long way in pleasing a woman.

Next, a man must make sure all the underwear that he has fits him to the T. It is wiser not to wear underwear that is too small or too bulky. Also, make sure that the underwear you have come in wide range of colors. The days of plain colored underwear such as black, blue, gray color are over. With the latest brand of underwear coming out with various colors and combination of colors, it is prudent to choose from these multicolored underwear. Make sure to match the color of your underwear with that of you dress. This pleases women no end.

Gone are the days when men’s underwear meant only long striped inner-wear. Today men’s underwear comes in different shapes and sizes. Experiment a bit. Do not stick to one size or shape. This way you will know which suites you best and which is comfort size and shape for you. Keep your body shape and size in mind. The size and shape of underwear should match with your body shape. Stand before mirror and then you will realize whether the shape and size fits you well or not.

The material used in manufacturing underwear is also one of the important factors to be considered while selecting men’s underwear. Keep temperature and climate in mind while wearing underwear. If you visit gym often, choose sports underwear that is made of cotton so as to absorb sweat. It you are going to spend time in office, cool silky underwear that provides comfort is the best choice. Also, in summer always prefer cotton underwear. In the evening, you can choose mixed fabric. Take care to wash these underwear as per instructions as not doing so may damage the fabric.

Do not think about only brand but insist on quality and comfort while selecting a men’s underwear. Though there are many brands that promise top quality and comfort, you need what you are comfortable in. Compare each designer brand and select that is more comfortable and has good fabric along with stylish cuts and vibrant color. Do not fall in trap of advertisements as one underwear does not suite all. Be yourself and select what is comfortable for you.

Shopping for men’s underwear online

Shopping for men’s underwear has been made easier by online shopping stores. These online stores help you in selecting men’s underwear sitting in the comfort of your house. It is possible to receive all the required information on these underwears like color, style, price, guarantee if any, etc.

Though shopping can be a refreshing activity, it is not possible to shop if you are busy for the whole day in office. Shopping for men’s underwear needs spare time. But buying men’s underwear online makes this task easy to a large extent. This not only saves time but also cuts short the hassle of going to the store and waiting in crowed department stores, then going through wide range of men’s underwear, waiting for the payment and delivery. Online buying has grown rapidly in the recent past due to this advantage and now more and more people are buying men’s underwear online.

As there are numerous stores selling men’s underwear online, it can be very difficult to find out which men’s underwear store is the best. Many popular stores have numerous brands that offer wide color range, style, cuts, comfortable fabric and sexy designs for their men’s underwear range. Some stores offer attractive prices in order to incite a potential customer to become their permanent customer. Men can now choose from plain colored underwear to multicolored one. They can choose from v-shaped cut or plain boxer shorts. These underwears also come in comfortable fabrics like cool cotton, rich silk, mixed fabric etc. With so many choices available online, selecting a good online store for buying men’s underwear is very confusing. But a few steps can help a great deal.

1. Compare the range of men’s underwear that is aviable at an online underwear store. The wider the range it is better as it will help in selecting the perfect pair. The different categories like color, style, pattern, size, etc. should be compared.
2. Next, the men’s underwear store should have competitive pricing. Compare prices of various stores selling men’s underwear online. Also, know whether any discount is provided or not.
3. Next, check whether there is any return policy or not. Some stores allow customers to return men’s underwear if they are not satisfied. The major drawback of online buying is that the goods cannot be touched and felt. You will not know whether the underwear that you see online will meet your requirement. Hence, a return policy can help you in returning the underwear if it does not match with your expectations.

A major drawback of buying men’s underwear online is that you cannot take help of sales person to guide you through the store. You are all alone in home and it is you who have to go through all the types of men’s underwear and then select them and then book it online. In a physical store, there is always a sales person to guide you and provides helpful tips in buying men’s underwear.

All said and done, online buying of men’s underwear saves a lot of time and effort and provides wide range of choices.