Designer Trainers

Of all the trainer shoe companies that are marketing men’s trainers today one of the most famous and prolific has to be Nike. Nike started out life as Blue Ribbon Sports (BRS) in 1964 initially operating as a distributor for Japanese sports shoe maker Onitsuka Tiger and selling mostly at track events. In 1971 the BRS and Onitsuka Tiger relationship was coming to an end and BRS was started to go it alone with its own line of trainers bearing the now famous “Swooch” trademark. In 1978 BRS officially became Nike which was the line of shoes it had marketed since 1972. With the now iconic “Waffle trainer” introduced in 1974, Nike had reached 50% of the USA market in 1980 when it finally became a public company.

Sportswear Company Lacoste, another iconic label in the sports fashion industry, finally entered the fashion shoe market in 1985 when they introduced their designer label launching the new line of Lacoste tennis shoes. Once established in the fashion footwear market they followed shortly afterwards in 1986 with their “deck shoes” and then in 1988 with their “walking shoes”.

Now with the latest explosion in the fashion trainer market the number of designer labels such as Armani, Diesel and Pierre Cardin, have also grown exponentially to an extent where there are now designer labels that only make fashion trainers with no connection to either the sports or fitness world at all. However, many sports companies having now seen the marketing potential  have now adopted these designer features into their own trainers moving the fashion elements back into the sports and fitness world.

Buying trainers can now get really confusing especially when you wade through all the different varieties now sold on the Internet or your local store. With so many different styles and types of trainers to choose from, making that right choice can take a lot of speculation. For a starting point you really need to decide what you need the new trainers for.

• If you’re just looking for a pair of trainers to wear with your casual jeans to over the weekend then you won’t be too concerned about the fit and comfort of the trainer.
• But if you’re looking for running shoes for sports then you’ll have to be more careful about what you’re buying.

If you’re an enthusiastic jogger you’ll need to make sure you have the right running shoes for your feet so that you don’t injure your bearing or your feet while you run. For tennis, you’ll need to have a trainer that’s completely unlike the running trainer recommended for jogging.
With so many diverse functions for sneakers and trainers it’s imperative that you to buy the right shoe for the right purpose.

Fashion trainers these days easily make up the vast majority of the entire trainer range. They  have now become so far most removed from their classical sports trainer ancestors in terms of look and function, they’re absolutely useless for any sport other than the dash from bar to dance floor – but that’s part of the appeal. With so many variations in these fashion trainers it has now become impossible today to give a definitive description of a generic fashion trainer, however with this vast variation in styles and type one will always find a fashion trainer to suit one’s inner personality and tastes. In our modern leisure lifestyle, designer trainers perfectly finish off today’s casual fashion look that is the mainstay of many of our wardrobes. By being very innovative in their designs and creations, they have often created the demand for a particular style where none previously existed and then by releasing a limited number of such styles, a customer can truly buy something exclusive and show them off to friends knowing full well that it is not ordinary shoes that can be bought by everybody.