Gio Goi – One of the top selling Brands in the world

Gio-Goi has earned a reputation in the fashion planet. People go bonkers over this brand. The Face magazine ranked Gio-Goi among the top selling brands of the world. The fashion world still had doubts on this label, but all their doubts were cleared when Gio-Goi surpassed all the initial teething problems and carved a niche for itself in the competitive world of fashion.

Soon celebrities, top shot industrialists and the hoi polloi were scrambling to associate with this brand. They quickly gauged that here was a brand exuding flamboyance and style. Gio-Goi continued to scale greater heights in the world of music also.

In 2005, Gio-Goi wanted to reclaim their position in the fashion world and combined with some of the big names to rock the music industry. There was hardly any body to challenge them and their intrinsic quality and attitude made them a global phenomenon.

Gio-Goi has an excellent winter collection, which is very popular among the celebrities. Their winter collection includes a wide range of T-shirts, hoodies and jackets, which are not only stunning and trendy but are also par excellence, in terms of the quality of the fabric.

Year 2009 – Hoodies in vogue

Gio-Goi caters to apparel and clothing for all seasons. The colors chosen are vibrant, colorful and pulsating and ideal for summers. Their range of T-shirts though extremely in demand in the summer months, is not equipped to deal with the severe winter.

Fashion freaks though are extremely happy over the designs offered by Gio-Goi for all season wear. A fashion freak’s wardrobe is incomplete without Gio-Goi zip coats and hoodies. It is a fact that Gio-Goi has a panache for styles and cuts, which is visibly reflected in their designer wear collections. Their range of hooded tops has been so much in rage in the year 2008 that it is likely to continue this year too. Hoodies are highly effective in the winter months and the Gio-Goi range is highly functional providing sufficient warmth, besides elegance.

Evergreen Brand

Gio-Goi is one of the most wanted high street brands. This year is going to be a great year, with some of the most vibrant colors and designs about to be unveiled. Their range of collections and designer outfits continues to be in high demand and the global economic downturn has not made any impact on their sales in the UK. Gio-Goi is sure to delight its loyal customers with new offerings in the clothing and footwear categories.

Browsing through one of the most popular websites for this brand reem.com, it was a pleasant surprise to notice their offer on the Gio Goi Gantner Jacket with the hood. This wonderful piece of bargain is made of 100% cotton and is a 2 in 1 piece where the inner lining can be converted into a zip through. With 2 front pockets and the Gio-Goi branding at the left sleeve, this black jacket is a real steal. The big buttons add to the overall look. The Velcro attachment is optional.

The Lyle and Scott brand of fashion

Think knitwear, golf and there is only one name you can come up with. Lyle and Scott, established in 1874 in the small Scottish township of Hawick, by William Lyle and Walter Scott quickly established themselves as a premier brand among the golfing fraternity. Their designs which are a unique blend of original as well as exhibiting influences of Pringle continue to be a trailblazer with their Golden Eagle insignia leading the way. Starting off modestly manufacturing only underwear and other hosiery material, they forayed into making pullovers, cardigans and other attire for golf in 1926 and carved out a niche for themselves. Other milestones followed as under:

· In 1938, they gave a new lease of life to the shaky underwear business by entering into an arrangement with Coopers of US to manufacture Y-Front underwear and enjoyed brisk business in the European markets.

· In 1954, they joined hands with the French designer Christian Dior which gave them access to the Canadian market.

· Finally in 1967, they launched their own range of brightly colored golfing attire motivated by Doug Sanders, and embellished with their insignia, the Golden Eagle. This logo was a fitting tribute to Scottish tradition and fitted perfectly with their niche product – golf attire.

· In 1985, they introduced the golf attire for ladies called La Femme which became hugely popular.

This trend continued with some of the famous golfing professionals like Malcom Gregson and Brian Huggett endorsing and donning their clothing through the sixties. Other professionals from this sport continued the tradition and proudly led the Golden Eagle to various triumphs.

In the year 2002, the company ventured into designer wear with a new identity and is now one of the foremost brands in this category.

This brand has gained popularity among the non sporting public also with product offerings in the polo shirts, T-shirt, jumpers, windbreaker and shorts segments.

When it comes to polo shirts, we always seem to refer to only Lacoste or Fred Perry collections. Recently, Lyle and Scott unveiled their range of checkered polo shirts with different combinations of red/white, black/white and blue/white patterns. Their collection of neon tip polos bearing neon colors on the sleeves were a big hit. At one point in time in the year 2007, these shirts outsold even the Lacoste brand of polo shirts.

The brand’s knitwear products are manufactured from the best and finest cashmere and wool and their recently refurbished machining process oriented towards full fashioning has ensured a smoother and snug fit. This has enabled the brand to move away from pure golf and sports categories and cater also to the trendier and fashion conscious.

Lyle and Scott are also credited with dressing up some of the top bands in recent months with the cardigan and responsible for the return of this garment. This outfit with its cuts and button holes has been referred to as a very soft jacket and is very functional with pockets.

Fashion World Today readers voted Mainlinemenswear number 1 for their online selection and prices of Lyle and Scott

Rising popularity of Branded Watches

People have always sought to buy items of artistic value and are willing to pay additional amounts to acquire such items. Some have an affinity for specific brands and go all out to procure them at even exorbitant rates. Apart from the functionality of these items, the snob value it carries also plays an important role. Premium brand watches are one such item that is a craze for both men and women all over the world. In the UK, they have become a big hit in the last few years and that is due to a variety of reasons.

1. People who purchased such watches in the past have benefited from that experience and such is their trust in the brand that they go in for repeat purchases.
2. They are at peace mentally and feel comfortable when they buy such brands. A lot of it is due to the fact that the said item has been functioning with out any problems and requires hardly any maintenance. This is what any consumer looks for in an item that he purchases and these premium brand watches stand the test of time admirably.
3. Ease of purchase is also an important criterion for buying such items as they are available in a variety of outlets and one does not need to go hunting for them. The shops are also not averse to stocking them, since they know that this makes good business sense and they can reap the benefits. Moreover, these watches are now available online and can be purchased on the net. The popularity of the net and safety of online transactions has made items like premium brand watches the preferred mode of purchase. Efficient logistics and the facility of paying only once you receive the product have further led to its popularity. Buyers rest secure in the knowledge that the product they buy will arrive safely and on time.

These items are generally purchased once in a while since they are expensive and often last for a long time. Moreover, people like to keep watches they buy as souvenirs or mementos, having some sentimental value. However, it is also a fact that tastes change and with new brands and styles arriving at the market, there is always demand. Add to it the habit of certain people to keep current and you have a ready market at any time of the year. Some people also want to possess and wear watches suiting the occasion and place they are visiting for the night. A case in point is a watch suitable for a Christmas party may not be preferred for a dinner party and vice versa.

Specific occasions, though support purchases of such watches and Christmas and Easter are the most likely occasions for such purchases. Other special days like Mother’s Day also offer a good opportunity to present such watches to a special person like mother.

Whatever the reasons, premium brand watches are here to stay and will always find an audience who will buy them..