Rado Watches Switzerland

The brand name Rado is associated with Swiss watches. Its headquarters is stationed at Lengnau, Switzerland. It is a master in its field when it comes to scratch proof material which is used for making these watches. Its staff of about 300 works relentlessly in achieving the yearly targeted production of about half a million watches.

Schlup and Co, which was established in the year 1917 which initially catered to only watch movements. Rado was born in the year 1957 when it launched its first watch collection under the brand name “Rado”. They went a step further by launching their first scratch proof watch named DiaStar the Original. It has not looked behind from that time. It has relentlessly made its name on the top by way of its quality.

In the year 1983, Rado came up with another initiative. It was established as the Swatch Group in 1988.

Design

Rado has earned a name for itself in the world of watches. The technology used by Rado is hi tech and the designs are explicit. Its designs are unique and the materials used are exceptional and one of its kind. Rado is a pioneer in the use of matchless materials like hard metal (tungsten and titanium carbide), ceramics, lanthanum and sapphire crystal. It came out with a superb and stylish watch in the year 2004. It was the V10K, this watch had a coating of high tech diamond. V10K is the toughest watch on the earth, since it uses diamond as its basic raw material.
If it has to be watches, it has to be Rado. Rado watches and exquisitely designed and look absolutely trendy and stylish. They have a different look as compared to other watches. People have different ideas about watches. Some prefer the traditional watches, while some vouch for the Rado style. Brand conscious people would not settle for anything lesser than a Rado. Owning a Rado is a prized possession. Rado is definitely style and elegance personified. Rado has been conferred awards like the Red Dot Award and the If Design Award for excellence in design and fashion. It has about 20 awards to its credit and there could be many more to come over the years. Rado is definitely a fashion statement.

Pricing

Rado watches are pricey and according to the model, the price varies. Normally the price of a Rado would vary from £250 (USD 400) to about £19,000 (USD 28,000). The costlier ones normally have diamonds and precious stones embedded in them.

Fakes

There are many fake watches which has entered the market which claim to be Rado. Due to their style and elegance, they are the targets of forgeries.

The Rado company ensures that their list of authorized retailers in the various countries are clearly advertised on the net to prevent people falling into the trap.

The editors of Fashion World Today recommend Ernest Jones as the UK’s leading supplier for Rado Watches for their selection of watches, competitive prices, easy to navigate website, and their overall pre and after sales customer service

Adidas and their Y3 collection

When it comes to sportswear, it can be only Adidas. They are world famous when it comes to sportswear and footwear. The year 2009 has seen Adidas entering the fashion industry as well. It has been endorsed by most of the celebrities. Just as Adidas has remained the superpower in the sportswear industry, it is for sure they would maintain their position in this new arena as well.

Adidas has already made a name for itself in the sports world. It is now diverting its focus on the fashion industry. It operates under the brand name “Adidas Originals”. It is sure that many fashion freaks and millions of consumers worldwide would take maximum advantage of this opportunity.

Adidas has a firm grounding in the sports world. But high street fashion houses and consumers are still in awe at the designer clothing and footwear which is introduced year after year. Adidas clothing as well as footwear is easily available to all. It ensures that not only sports freaks but fashion freaks are also kept amply happy and satisfied with their new range. It has made big in 2009 so it is a superb year still ahead that one can look forward to.

Celebrities and stars have promoted the new brand of clothing wear. The Marketing Director of Adidas states that teens want clothing which is not only trendy, but also functional and comfortable’. Let’s wait and watch what we have in store from these giants. Adidas would definitely not let down its loyal customers.

The global recession has not affected Adidas, inspite of the heavily priced range of clothing and footwear which they cater to. Adidas seems to be untouched by any such financial crisis. Retail expert Marshal Cohen states that Adidas is a brand which people feel they cannot live without. They breathe Adidas. Adidas’s new range i.e. Adidas Y3 has been a successful joint venture between the Ace Designer Yohji Yomomato and Adidas. They wanted style, perfection and functionality as a total package for their products. So this is how Adidas Y-3 was born. The joint efforts of Adidas and Yohji Yomamoto gave shape into a wonderful collection that represented elegance, style, sport, finesses and craftsmanship.

Y-3 is influenced by the Russian revolution. This took the shape of an apparel, footwear and accessory which spelt panache, elegance and had a chic appeal.

Y-3 collection includes t-shirts, trainers, tracksuits, sweatshirts and caps. Adidas also introduced their latest autumn collection, black knitted beanie with felt logo chunky knitwear with a large logo at the back, zip through wool hooded top, and the special nylon bomber jacket.

Fashion world today editors favoured designerclothinguk.com for online choice of the adidas Y3 brand