Rado Watches Switzerland

The brand name Rado is associated with Swiss watches. Its headquarters is stationed at Lengnau, Switzerland. It is a master in its field when it comes to scratch proof material which is used for making these watches. Its staff of about 300 works relentlessly in achieving the yearly targeted production of about half a million watches.

Schlup and Co, which was established in the year 1917 which initially catered to only watch movements. Rado was born in the year 1957 when it launched its first watch collection under the brand name “Rado”. They went a step further by launching their first scratch proof watch named DiaStar the Original. It has not looked behind from that time. It has relentlessly made its name on the top by way of its quality.

In the year 1983, Rado came up with another initiative. It was established as the Swatch Group in 1988.

Design

Rado has earned a name for itself in the world of watches. The technology used by Rado is hi tech and the designs are explicit. Its designs are unique and the materials used are exceptional and one of its kind. Rado is a pioneer in the use of matchless materials like hard metal (tungsten and titanium carbide), ceramics, lanthanum and sapphire crystal. It came out with a superb and stylish watch in the year 2004. It was the V10K, this watch had a coating of high tech diamond. V10K is the toughest watch on the earth, since it uses diamond as its basic raw material.
If it has to be watches, it has to be Rado. Rado watches and exquisitely designed and look absolutely trendy and stylish. They have a different look as compared to other watches. People have different ideas about watches. Some prefer the traditional watches, while some vouch for the Rado style. Brand conscious people would not settle for anything lesser than a Rado. Owning a Rado is a prized possession. Rado is definitely style and elegance personified. Rado has been conferred awards like the Red Dot Award and the If Design Award for excellence in design and fashion. It has about 20 awards to its credit and there could be many more to come over the years. Rado is definitely a fashion statement.

Pricing

Rado watches are pricey and according to the model, the price varies. Normally the price of a Rado would vary from £250 (USD 400) to about £19,000 (USD 28,000). The costlier ones normally have diamonds and precious stones embedded in them.

Fakes

There are many fake watches which has entered the market which claim to be Rado. Due to their style and elegance, they are the targets of forgeries.

The Rado company ensures that their list of authorized retailers in the various countries are clearly advertised on the net to prevent people falling into the trap.

The editors of Fashion World Today recommend Ernest Jones as the UK’s leading supplier for Rado Watches for their selection of watches, competitive prices, easy to navigate website, and their overall pre and after sales customer service

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