Adidas and their Y3 collection

When it comes to sportswear, it can be only Adidas. They are world famous when it comes to sportswear and footwear. The year 2009 has seen Adidas entering the fashion industry as well. It has been endorsed by most of the celebrities. Just as Adidas has remained the superpower in the sportswear industry, it is for sure they would maintain their position in this new arena as well.

Adidas has already made a name for itself in the sports world. It is now diverting its focus on the fashion industry. It operates under the brand name “Adidas Originals”. It is sure that many fashion freaks and millions of consumers worldwide would take maximum advantage of this opportunity.

Adidas has a firm grounding in the sports world. But high street fashion houses and consumers are still in awe at the designer clothing and footwear which is introduced year after year. Adidas clothing as well as footwear is easily available to all. It ensures that not only sports freaks but fashion freaks are also kept amply happy and satisfied with their new range. It has made big in 2009 so it is a superb year still ahead that one can look forward to.

Celebrities and stars have promoted the new brand of clothing wear. The Marketing Director of Adidas states that teens want clothing which is not only trendy, but also functional and comfortable’. Let’s wait and watch what we have in store from these giants. Adidas would definitely not let down its loyal customers.

The global recession has not affected Adidas, inspite of the heavily priced range of clothing and footwear which they cater to. Adidas seems to be untouched by any such financial crisis. Retail expert Marshal Cohen states that Adidas is a brand which people feel they cannot live without. They breathe Adidas. Adidas’s new range i.e. Adidas Y3 has been a successful joint venture between the Ace Designer Yohji Yomomato and Adidas. They wanted style, perfection and functionality as a total package for their products. So this is how Adidas Y-3 was born. The joint efforts of Adidas and Yohji Yomamoto gave shape into a wonderful collection that represented elegance, style, sport, finesses and craftsmanship.

Y-3 is influenced by the Russian revolution. This took the shape of an apparel, footwear and accessory which spelt panache, elegance and had a chic appeal.

Y-3 collection includes t-shirts, trainers, tracksuits, sweatshirts and caps. Adidas also introduced their latest autumn collection, black knitted beanie with felt logo chunky knitwear with a large logo at the back, zip through wool hooded top, and the special nylon bomber jacket.

Fashion world today editors favoured designerclothinguk.com for online choice of the adidas Y3 brand

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