Archive for February, 2009

An incomplete wardrobe without Ugg Boots

A celebrity’s wardrobe or a fashion freak’s wardrobe is incomplete without the UGG boots. The inner covering of the UGG boots is made from genuine sheep skin which gives the wearer a cozy and comfortable feel combined with explicit style and elegance.

UGG has managed to maintain its charm and magnetism over the years despite the fact that the sheep skinned boots are not considered as a pro fashion statement. UGG has still managed to be a hot favorite amongst most fashion stylists and designers. Fashion journalists believe UGG won’t be affected by any economic slump in the global market. The raw material which goes into styling these boots is sheep skin, which are pricey. But even here, it has stood tall under all circumstances in the fashion globe, maintaining its top position in the fashion industry.

Beats Economic Downturn

This unlikely sweetheart of the fashion world started activity in the Australia. UGG has had a strong presence in the Australian continent, but of late it has made its presence strongly felt in the UK. UGG was not welcomed warmly earlier by fashion houses since they had doubts on its practicality especially when it came to the chilly British weather. The fashion experts have defined UGG as recession proof. UGG has recorded a 130% increase in the sales inspite of the global recession. It is uniquely accepted amongst hi class fashion houses and celebrities. Inspite of the fact that owning a pair of UGG boots would mean a potful of money, one cannot term it as unaffordable. People who love shoes would still purchase them inspite of the downtrend in the business world.

Celebrities like Oprah Winfrey have rated UGG as her favorite discovery. Male celebrities like Brad Pitt have been ranked as UGG fans. UGG would not have even dreamt that it would attract so much of celebrity endorsements. UGG boots are specially designed for both the warm and cool climates. UGG boots ensure that your feet remain warm during the cooler months and impart a cooling effect in the summer months. UGG boots have expanded its color range other than its standard brown and offers colors like snow peak white, grey and shades of gold. They also offer the entire range of flip flops at attractive bargains.

Chic and trendy protective Ray ban sunglasses

Bausch & Lomb founded the Ray Ban brand of sunglasses in the year 1937. They made a huge deal of about 1.2 billion dollars when the entire brand was sold to Lucottica Group.

After successfully returning from a balloon adventure, John MacCready realized that the sun had done irreparable damage to his eyes. This is when he felt the need to introduce sun glasses which not only gave eye protection but which also looked chic and trendy.

Among the famous brands of sunglasses which they produced are the Aviator Large metal sunglasses and New Wayfarer sunglasses.

Ray Ban introduced their range of anti glare glasses which were quite light in weight; the frames weighed about 150 gms. These frames were made of gold plated metals, and the glasses were such that they could prevent infrared and ultraviolet rays, thereby giving enough protection to the eyes,. These glasses were highly appreciated by the pilots of the United States Army.

The Aviator gained popularity when General Douglas MacArthur donned them and they became an absolute rage amongst the public, when photographers clicked his photograph with the sunglasses.

Ray Ban is a full and full American brand. It personifies the quintessence of American fashion and style. Ray Ban depicts not only panache and elegance, but also coolness. It was originally introduced in the year 1937 for the military troops to prevent their eyes from the severe ultraviolet rays and infrared rays. But with the latest trends in the fashion world, it has become a fashion statement and a must have accessory for the fashion freaks.

The Ray Ban brand is not only cool with regards to its style and look, but it also has utility and functional value. It shields the eyes. Many Hollywood hunks have donned them in movies, to name a few “Men in Black” and “Blues Brothers”. They have also been a fashion statement in the 60s in some movies like “Breakfast at Tiffany’s” and the Ray Ban range of sunglasses is still popular amongst the young crowd.

Their brand “Wayfarers” offer an inimitable style and boasts of a retro look.

Amongst the celebrities and political figures, Barrack Obama is one such great fan of Ray Ban as is Paris Hilton. It caters to both the sexes. They look unbelievably stylish on both men and women. With such a long history of style and finesse, exquisite designs and styles, Ray Bank is surely going to remain at the peak of the fashion industry for many years to come.

Fashion world today editors chose the website ShadeStation.co.uk, which is neatly designed to include all the major brands under different product types, and is a virtual treasure house of information about each brand. They have a fantastic range of Ray Ban sunglasses on offer and there is a 20% discount offer currently on. You are sure to get your pick.

Vintage fashion follows Brand Superdry

What can one say about this absolutely superb piece of attire? As the name itself suggests, it is one above all, coupled with a distinctive sense of coolness and finesse. It has been adorned by celebrities like David Beckham and Kate Moss. It boasts of a matchless sense of chic and elegance, which is worth appreciating.

Superdry was established in the year 2003. Inspite of the fact that it has been a pretty later comer in the fashion world, it has earned laurels not only in the world of fashion but also amongst Hollywood celebrities. Their clothing ranges from T-shirts, hoodies, jackets to trendy bags. One of the most well known T shirts which is quite trendy and stylist is their ‘Osaka’ variety. This Superdry brand has a story to it. It was devised by the establishers of the company after their visit to Tokyo. The brand name has chunks of Japanese finishes, touches and styles in their collections.

This distinctive superdry brand has already created a name for itself in the fashion globe with their absolutely contemporary brand of t-shirts and hoodies which appear cool on the wearer. The main idea behind the branding of Superdry is to break away and defy the usual rut and go beyond the horizons in terms of latest designs and fabrics for their range of clothing. Superdry collections also come in an affordable range inspite of their increased status and reputation amongst celebrities all over the world.

Superdry has gained immense recognition after the super footballer David Beckham was seen sporting the brand. They have diversified their range of products which now also extends to Superdry bags and footwear.

Superdry is where it is today at the pinnacle of success due to the exquisitely designed apparels. Their creative outlook at creating designer men’s bags has also earned them laurels. The men’s bags are matchless as regards to colors and contrasts while not compromising on the utility value as regards to storage and style. The range of men’s bags which have punched the market is a splendid combination of both Japanese and Asian design principles.

The colors effected for their range of bags is indeed eye-catching, given the fact the bright and vivid colors have been chosen. With such matchless designs, it is for sure that they would make a name for themselves in this new venture as well. Fashion experts are for sure that just as they have made a niche for themselves in their clothing range, they would also make it to the top with their new bag collections as well.

Rado Watches Switzerland

The brand name Rado is associated with Swiss watches. Its headquarters is stationed at Lengnau, Switzerland. It is a master in its field when it comes to scratch proof material which is used for making these watches. Its staff of about 300 works relentlessly in achieving the yearly targeted production of about half a million watches.

Schlup and Co, which was established in the year 1917 which initially catered to only watch movements. Rado was born in the year 1957 when it launched its first watch collection under the brand name “Rado”. They went a step further by launching their first scratch proof watch named DiaStar the Original. It has not looked behind from that time. It has relentlessly made its name on the top by way of its quality.

In the year 1983, Rado came up with another initiative. It was established as the Swatch Group in 1988.

Design

Rado has earned a name for itself in the world of watches. The technology used by Rado is hi tech and the designs are explicit. Its designs are unique and the materials used are exceptional and one of its kind. Rado is a pioneer in the use of matchless materials like hard metal (tungsten and titanium carbide), ceramics, lanthanum and sapphire crystal. It came out with a superb and stylish watch in the year 2004. It was the V10K, this watch had a coating of high tech diamond. V10K is the toughest watch on the earth, since it uses diamond as its basic raw material.
If it has to be watches, it has to be Rado. Rado watches and exquisitely designed and look absolutely trendy and stylish. They have a different look as compared to other watches. People have different ideas about watches. Some prefer the traditional watches, while some vouch for the Rado style. Brand conscious people would not settle for anything lesser than a Rado. Owning a Rado is a prized possession. Rado is definitely style and elegance personified. Rado has been conferred awards like the Red Dot Award and the If Design Award for excellence in design and fashion. It has about 20 awards to its credit and there could be many more to come over the years. Rado is definitely a fashion statement.

Pricing

Rado watches are pricey and according to the model, the price varies. Normally the price of a Rado would vary from £250 (USD 400) to about £19,000 (USD 28,000). The costlier ones normally have diamonds and precious stones embedded in them.

Fakes

There are many fake watches which has entered the market which claim to be Rado. Due to their style and elegance, they are the targets of forgeries.

The Rado company ensures that their list of authorized retailers in the various countries are clearly advertised on the net to prevent people falling into the trap.

The editors of Fashion World Today recommend Ernest Jones as the UK’s leading supplier for Rado Watches for their selection of watches, competitive prices, easy to navigate website, and their overall pre and after sales customer service

T-Reds and their selection of chic footwear

T-Reds came into existence in the year December 1996. It was first established at seaside town of Weymouth.
It was shaped with the sole purpose of creative trendy, fashionable and chic footwear which not only offers comfort but also style and elegance. T-Reds have always come out with creative ideas keeping in mind the customers requirements. This is followed by excellent customer service-Reds have about 14 stores till date.
DC shoes also have a trainer brand which is exquisite and is most popular. This DC brand has become the heartthrob of many Americans. It offers style, elegance and also is quite comfortable on the feet. DC shoes are an American name which caters to all type of apparel, clothing, accessories etc. One such category to which they cater is DC shoes. They are available in different varieties, be in party wear, casual wear, formal wear, snowboarding boots etc. DC boots was founded in the years 1993 and it means ‘Droors Clothing Footwear’. Now it is only named as DC shoes. DC shoes cater to wide range of footwear for men, women and kids.

The trainer brand comes in a variety of colors and price ranges. The compulsion organic brand of footwear comes in a chocolate color. Even though it presents a rough and sporty look, it is sleek and chic. It is made of smooth leather and stitches are toned so that the wearer has a secured fit. The strong and durable sole also gives excellent support to the heels and the foot.

The other brand is WS Court Graffik SE. It comes in variety of colors like white and other colorful prints. It is a shoe which has not only style and elegance but also sturdiness and durability. It has a thick rubber sole, with a padded collar and a tongue. It is also very light in weight. It has the DC emblem on the sides of the shoe.
Another sought after brand is BS Doodle which comes in white color. It boasts of a cute doodle print all around the shoe. It has a padded tongue and cushioned back for support, comfort feeling and grip. It also has a flexible rubber sole.
The WS Chelsea is also a very reputed brand in DC shoes. It comes in variety of colors like black and pink. It has a padded tongue and cushioned back for support, comfort and cozy feel and enough grip for the foot just like the BS Doodle.

T-reds can be found online for their great variety of  these ladies trainers